Word: gummed
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Dates: during 1920-1929
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That film-on-teeth suggestion that Lord & Thomas somehow conveyed to you is one example of so-called "reason why" copy. A "reason why" advanced for the makers of Dr. Forhan's toothpaste is that four out of five unfortunates develop a dread gum-disease through failure to use this preventive...
...seek here something upon which they can hang any laurel wreaths that may happen to win, something, too, which will make them careless whether they ever win the laurels. When activity, subways full of straphangers, overhead, turnover, widgets, gross profits, and your picture on the front page of a gum-chewer's sheetlet are not the summum bonnet of college graduate, and the emphasis is not on what goes out of college, but on what comes in and why, the Messrs. Andrus of the world will be out of jobs as oracles...
...gum was removed from the list of articles permissible for sale in ships' stores. The action was taken on the recommendation of Captain, now Rear Admiral, Wil liam F. Fullam. Mr. Fullam called attention to the fact that men were often penalized for chewing gum in ranks or at quarters. He argued: "If men are encouraged to form this habit on board ship, the Navy deliberately invites them to do something one minute for which they may be punished the next. This is not right...
...Gum manufacturers argued that it was no worse to sell chewing gum on shipboard than to sell chewing tobacco, which has always been sold. They argued that a piece of chicle, delicately flavored and injected into the mouth of a gob (except when in ranks) not only was harmless, but promoted efficiency and "good morals." It was Senator McKinley, lame duck from Illinois, who finally prevailed upon the higher officers of the Navy to believe these arguments. At least one of Senator McKinley's constituents (William Wrigley Jr. of Chicago) grinned broadly. He has always been in favor of good...
...been found for reviewing so luscious an episode?relished again the choice memory of Countess Vera Cathcart, self-advertising adultress, who had been Carroll's chief guest; the presence of other fascinating people, such as dissolute Harry K. Thaw and Editor Philip A. Payne of the Daily Mirror (Hearst gum-sheet); the transcript of Carroll's earlier testimony, including...