Word: gummed
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Dates: during 1940-1949
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...will be over soon and Wrigley's can go back to the dear dead days again. As president, and per force responsible to them, Phil had to fight every step of the way to take the com pany about as far into the war as a gum company can go. Wrigley's packages more than half of the Army's K rations at a slight loss ; makes preferential sales to the Services and to essential industries, regardless of long-standing trade relation ships, and has converted its radio programs to war talk...
...Philip Knight Wrigley, 48, who has voting control of 31.8% of the world's biggest chewing-gum works, fired himself from the presidency of his $64,000,000 company last week. His main reason was almost too simple: he thought it would be better for the Wm. Wrigley Jr. Co. of Chicago...
...cardinal principle upon which the Wrigleys have always operated came from Phil's father, the late William Wrigley Jr. Florid Supersalesman Wrigley founded the business in 1891, talked gum policy to his serious-minded son from the time he was six and said he wanted to go into the business. As Phil puts the Wrigley principle now: "My father used to feel that if you were used to doing things a certain way, that was reason enough to change...
...Essential" Industry. What this policy did to Wrigley's present business - in the face of the stigma of making a "pleasure product" - turned out to be mostly good. For the first time gum became "essential." Wrigley's, which sells more than half of the chewing gum in the world, was able to keep operating profits up to $22,900,000 last year, 7% above 1942, and even to squeeze out a small increase in net income (to $6,800,000). Besides that, Phil Wrigley collected a fine file-drawer full of testimonials on what gum does to increase...
Tender Comrade (RKO-Radio) is a kind of Little Women of World War II. But most of the characters are grownups who speak a curious chewing-gum dialect presumably intended to suggest that the speakers are tough but tenderhearted...