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Word: gumming (lookup in dictionary) (lookup stats)
Dates: during 1930-1939
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Usage:

...mouths of babes, parents are sometimes horrified to see emitted sturdy pink bubbles which burst with a snapping sound. A child who is expert with bubble gum can blow a globe almost as big as his head. Satisfaction is also to be derived from gulping back bubbles of moderate size, making them pop inside the mouth. As millions of U. S. moppets return to school this month these practices are going to be more prevalent, because September is a peak month for sales of "Blony" bubble gum...

Author: /time Magazine | Title: Business: Bowman's Bubbles | 9/13/1937 | See Source »

Blony is not the only nor the original bubble gum, but for eight years it has been the most popular, and comprises at least 60% of that delicacy now sold in the U. S. It is concocted in Philadelphia by Gum, Inc., which occupies five floors and the basement of a building on Woodland Avenue. The Blony process and Gum, Inc., are both creations of one of Philadelphia's lustiest characters, burly, brown-eyed Jacob Warren Bowman, whose business adventures have been many and remarkable...

Author: /time Magazine | Title: Business: Bowman's Bubbles | 9/13/1937 | See Source »

...idea at the Mellon Institute of Industrial Research in Pittsburgh, he was surprised to learn that it had been tried before, was hopeless. But Bowman was getting nearer to his destined specialty. On his way to Detroit to take a job in an automobile plant, he met a chewing-gum salesman who was working the ''butcher knife deal." Within a year J. Warren Bowman himself was a topnotch gum salesman, exponent of the "Indian blanket deal" (one blanket with every 24 boxes) and part owner of a plant in Lansing, Mich., which turned out a 1? gum called...

Author: /time Magazine | Title: Business: Bowman's Bubbles | 9/13/1937 | See Source »

...feeling the pinch of cracker competition. showed a slight gain in the second quarter, though a poor first quarter pulled down earnings for the six months to an indicated ,400,000. For the first half of last year the figure was $6,000,000. C. Helped by modernistic chewing-gum advertising designed by Artist Otis Shepard, William Wrigley Jr. Co. showed profits of $4,354,000 for the first half of 193?-compared to $3,428,000 in the same period of last year...

Author: /time Magazine | Title: Business: Earnings | 8/2/1937 | See Source »

...with him the first time in Vera Cruz. "This Limo wasn't very tall, but he was quite active and strong and full of hell when ashore. One of his front teeth was gone and there was something like a little brad nail came down from the upper gum where the tooth ought to be. He'd had what they call a pivot tooth put in where his own tooth had been broken off with a bottle and then the pivot tooth had come off its anchor and he carried it around in his pocket...

Author: /time Magazine | Title: Books: Innocent at Sea | 8/2/1937 | See Source »

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