Word: gumming
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Dates: during 1930-1939
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...characteristic of all these pneumonia cells is that they are gum-coated. Their outer casings, or capsules, contain polysaccharides. Those gum-coatings are what make the germs virulent, deadly. Each type has its own peculiar coating. Without their coating the pneumonia germs are not very dangerous...
Above the roar of City Hall Park, Manhattan, in the big, musty room of the Federal District Court, famed Judge Julian William Mack rapped for order. There was a polite pandemonium caused not by expectant gum-chewers but by 50 lawyers who were trying to find seats on the Defense side of the case. United States v. Sugar Institute, Inc. They filled the jury box (for there was no jury). They flowed over into the spectator rows, squatted on rickety benches. The only one who was sure of a seat was John C. Higgiris of Sullivan & Cromwell...
...first time since 1921 American Chicle Co. did not make more money than in the preceding year. But sales of Adams, Dentyne and Beeman's gum and of Sen Sen Breathlets and Chiclets enabled it to make $2,089,000 against...
...when other manufacturers were still dubious about the power of advertising, Wrigley believed in it ("Tell 'em quick and tell 'em often"), spent millions to publicize his gum in practically every country of the globe. He lost several small fortunes in the process. But the fortune he finally attained was reputed to be close to $100,000,000. In 1917 he bought an interest (along with Jonathan Ogden Armour and Albert David Lasker) in the Chicago Cubs, the money-losing, badly run National League baseball club whose members lived so riotously that Wrigley virtually took on the role...
...newspapers in Manhattan; back to Philadelphia to sell soap for his father; into the towns of eastern Pennsylvania where he came to be known as the Wonder Boy Salesman; finally to Chicago, where he peddled more soap, then baking powder and then, because he found it more profitable, chewing-gum...