Word: gumming
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Dates: during 1930-1939
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...Gum...
Certain sportive Chicago financiers have lately been amusing themselves by trying to circulate fantastic rumors. One story possibly attributable to such a source: that Col. Robert Rutherford McCormick was selling his interest in the Chicago Tribune to Gum Man William Wrigley Jr. and Advertising Man Albert Davis Lasker. The rumor gained wide currency last week because of the recent sale of Liberty to Bernarr Macfadden (TIME, April 13), but it brought only denials and loud laughter from the principals...
...Canadian provinces of Manitoba, Saskatchewan and Alberta. His company promised to buy out of its sales receipts 1,000,000 bu. at not more than 65? per bu. By last week 500,000 bu. had been thus purchased at an average price of 55? per bu. Meantime Wrigley gum sales in the region have increased 10%. Delighted Wrigley officials plan to continue the wheat scheme all this year...
...Wrigley gum jobbers in Texas, Louisiana, Arkansas, Oklahoma, Mississippi, Alabama, Georgia, Tennessee, Kentucky, North & South Carolina, instead of remitting their receipts to Chicago headquarters will deposit them in designated banks in New Orleans, Savannah, Memphis, Mobile, Charleston, S. C. With these deposits the banks will buy cotton under 12? per Ib. for December delivery. Wrigley gum sales in this southern area run about $12,000,000 per year, all of which Mr. Wrigley is ready to invest in cotton and leave in the South. If the South buys enough Wrigley gum, the company will be able to purchase...
...Wrigley full credit. Like wheat in western Canada, cotton in the South is the overwhelmingly important thing in the material welfare of almost every man, woman & child, white or black. As such cotton looms ever-present in the buying consciousness. To make southerners think of Wrigley's gum every time they think of cotton would be little short of the sublime in advertising...