Word: gumming
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Dates: during 1930-1939
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...business. Sometimes he uses industrial cinemas donated by prominent manufacturing concerns. Sometimes he has his corps of assistants perform a little drama on the stage intended to show the right and wrong way to do business. Classic Marchand example of commercial wrongheadedness is the case of Wrigley's chewing-gum when first introduced into England. Britons would not chew until the word gum?which signified nothing but raw rubber?was changed to "sweet...
...London in July 1891, and bought Angel-Cake in a shop where American cake and chewing gum were sold. With each slice of Angel-Cake one received the receipt for making...
...often his whole meal; was what made him faint in the Cincinnati station. The doctor who examined him in Lawyer Klein's home diagnosed his condition as exhaustion caused by self-starvation. The Kleins fed their wandering friend (he used to mail the Klein children sticks of gum with a dime slipped under each wrapper), tried to put him to bed. He insisted on sleeping on a mattress, on the attic floor. Refreshed, he insisted he must go on from Cincinnati to Staunton, Va., Woodrow Wilson's birthplace. He refused a Pullman ticket, made the hot trip...
William Wrigley, Jr., Co. reported the substantial six-months' net of $5,657,000, up $436,000 from 1929. Another big chewing gum purveyor, American Chicle Co. (Adams, Chiclets, Sen Sen Breath-lets), also showed increased earnings for first half: $1,081,000 net as against $1,039,000 last year...
Died. Mrs. Mary A. Ladley Wrigley, 91, mother of Gum Tycoon William Wrigley Jr.; at Philadelphia...