Word: gumming
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Dates: during 1990-1999
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...write this letter, I'm listening to Mozart and eating carrot sticks, and I'm only 13. You portray girls like me as screaming 'N Sync addicts who have bubble gum plastered to their teeth. I'm sick of it. The majority of girls I know care more about their grades and getting into college than they do about a bunch of guys who can't carry a tune. RACHEL OSTROW, age 13 Pound Ridge...
...those who need to spark some action ina relationship, WordsWorth Gifts is selling "Lust:A Box of Devious Delights." For $15 you too cangive your love goodies like tattoos, fireballcandies, smokecrackers and passion gum. "Everybodygets such a crack out of it," says Wordsworthemployee Liz Robbins...
Still, these are fat times for bubble gum and its makers. Backstreet Boys, a quintet of clean--but not too clean--cut guys with great dimples and abs, was nominated for a Grammy as Best New Artist this year and has so far grossed more than $900 million in record, video and merchandise sales. Last year the group's eponymous debut album was the nation's third best-selling record, followed closely by its chief rival 'N Sync, another quintet of clean--but not too clean--cut guys with great dimples and abs whose eponymous debut was the year...
...cousins). All told, Pearlman pumped $1 million into the group and $2 million more into an entertainment-company infrastructure to support its members before they signed with Jive Records. At the time, alternative rock was still big, the New Kids were played out, and industry wisdom was that bubble gum was over. But all things must return as well as pass...
...harmonizing of Boyz II Men. The hits are catchy, even compelling, but it's hard, once a girl has grown breasts, to make it through a whole album's worth; then again, to be fair, the same was true of the Jackson Five, the greatest bubble-gum group in history...