Word: gumming
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...after resolving not even to joke about chewing gum or littering over the phone, lest I be picked up by the secret police and caned on the spot, I went to Singapore to find out what it is like...
Play has since gone platinum in 26 countries, and its success proves two things. First, Moby is an astute businessman willing to make commercial concessions to get his music heard. Second, the average listener has an appetite for vastly different styles of music--from Britney's bubble gum to OutKast's rap and funk to Moby's edgy rock and techno--if only someone would serve them. "It's a classic commercial approach," says Moby. "You look at a cultural scenario and see a strange void. All of my friends' record collections are very eclectic. Then you look...
...title and theme song (Charles Alexandrine's "Bandstand Boogie," as played by Les Elgart) evoked an earlier, less dangerous musical era. He didn't talk with eccentric urgency, like so many of the radio DJs of the time - his only coinages were "IFIC" (from "Flavor-ific," to describe Beechnut Gum, sponsor of a Saturday night show he hosted for a few years) and "gesachtstehagen" (then, and now, undecipherable to me). You could say that Clark was to rock 'n roll what Pat Boone was to Little Richard: the nice white man who made the rough stuff palatable...
...when the U.S. imposed sanctions on Sudan for its alleged sponsorship of international terrorism, this presented something of a problem. Taking a stand on human rights was well and good, but no Coke? Soft drink bosses lobbied the Clinton Administration for gum arabic to be exempted. Not surprisingly, they won. Just in case there's a change in that exemption or the supply they depend on dries up, big manufacturers have built up a five-year buffer stock. "Pepsi-Cola is not a joke," says Magid Gadir, general manager of the Khartoum Gum Arabic Processing Co., one of the biggest...
...Frustrated that prices have more than halved over the past 20 years, Sudanese exporters are looking to increase sales by shifting into new markets. Gadir talks up the medicinal benefits of gum arabic, which was traditionally used to treat kidney complaints, infections and broken bones. "We have also noticed an increase in the sexual potency of our people in the gum arabic regions," he says. "We think it may be a substitute for Viagra." Spoken like a true salesman...