Word: gumped
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...little teaser ads that spoke cryptically of "transmogrification," the news was broken gently to San Franciscans. After 40 years of looking more like the inside of an old Moulmein pagoda than a retail store, S. & G. Gump Co., the pride of Post Street, was Westernizing itself. On its temple-quiet second floor, the famed Treasure, Ivory, Porcelain and Lotus rooms, which had ranked with the Cliff House and Chinatown as S&iA Francisco tourist attractions, were ruthlessly torn out. Gump's was spending $150,000 to streamline one of the Occident's richest treasure houses of the Orient...
Last week, inspecting the result, a San Francisco dowager harrumphed to a clerk: "If I had a million dollars, I'd give it all to restore Gump's as it was." Gump's would have politely turned her down; what it had lost in atmosphere it had gained in sales appeal. By regrouping its Oriental collection in informal rooms with movable display cases, Gump's hoped to sell twice as much...
...Gump's sharp break with its incensescented past was decreed by Richard Benjamin Gump, 43, an artist-entrepreneur who took over as president in March 1947. This year he has boosted business 10% over 1948 (when the net profit was $160,000 on a gross of $2,600,000). To Dick Gump the change was part of a crusade against "that awful, stuffed-shirt attitude about art which scares the people and keeps the merchandise on your shelves...
...worked well for them last year (Winthrop lost the title to Dunster in the last game of the season). Brawn, if such be needed on the court, is certainly present in the form of football players Jerry Kanter, Art Hyde and skip Garvey; other more slender men include frank Gump, Jim Powell, Joe Thalfer, and Bob Blinken...
Died. Abraham Livingston Gump, 77, head of San Francisco's S. G. Gump & Co., a discreetly luxurious store dealing in Oriental objets d'art (including one of the best jade collections in the world); of a heart attack; in San Francisco...