Word: gums
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Dates: during 1930-1939
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...University of California, studied in Copenhagen under Nobel Laureate Niels Bohr. He is married, has two daughters. He is a neat, square, plump-faced man who likes to extemporize on the piano, make charcoal sketches. Once he smoked two packages of cigarets per day. Now he chews gum instead...
...black lace evening gown which he found in the crone's drawer. Then Broadway knew that "Apple Annie" was dead. Her real name was Helen McCarthy. But for five years, known only as Apple Annie, she stood in a little alley off Times Square, hawked apples & oranges & gum. There Sportswriter Damon Runyon passed her many a day and on one of them he had an idea. The idea became a story, Apple Annie. The story became a moving picture, Lady For A Day, a film of a bottle-loving harridan who played for 24 hours the part...
Someone has just called my attention to the footnote in an Oct. 15 article in TIME which characterizes Tower Magazines as the "gum-chewers'" magazines...
...find, upon an examination of the respective gum advertisements of TIME and Tower up to August 1934, that we have both convinced gum manufacturers of a worthwhile potential of "gum-chewers" in our respective readerships. You carried 1,144 lines and we carried 2,145 lines of gum advertising which definitely gives us the lead. So that perhaps we ought to cede you the position of the gumchewers magazine and we will take the post of the gumchewingest magazines...
...course, if you have been following the health and beauty campaigns of gum manufacturers on chewing for chin lines and cheek curves, you know that gumchewing is no longer merely a ruminative agitation of the jaws. It now has purpose, character, and style direction...