Word: gums
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Dates: during 1930-1939
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...goodwill, loud robust William Wrigley Jr. thought nothing of distributing 29 carloads of Gem razors and 1,000,000 electric clocks along with his gum. Early in Depression he pleased the South by announcing he would convert up to $12,000,000 from his southern gum sales into cotton (TIME, April 13, 1931). He had already boosted Wrigley sales in Canada and attracted wide publicity by buying quantities of Canadian wheat in a depressed market. By the time he died in 1932 the U. S. consumption of gum had risen in 18 years from 39 sticks per capita...
...sense of salesmanship. Quiet and methodical, he likes to fiddle with machinery and motor boats, keep out of the limelight. But in the dark days of February 1933 he astounded conservative businessmen by upping Wrigley wages 25%. And he was the first to put the Blue Eagle on his gum packages. Last week Gummaker Wrigley again made news by announcing a $1,000,000 employes' "assurance" plan. "In talking with workers in our factories," said he, "I discovered that their chief worry is not the amount of their pay or the length of their day, but the specter...
During a suit in a Sacramento. Calif. court in which it was disclosed that Max Baer had made $500,000 in the last 18 months and spent it all, the heavyweight amused himself by putting matches in his lawyer's shoe and lighting them, by sticking gum in his lawyer's hair...
...heeled his boat around the buoys so sharply that it resembled an oldtime cinema comedian turning a street corner, got away fast and held the lead for one complete circuit of the course. Tennes, away third, passed Everett on the first lap, caught Dupuy on the second. Chewing gum furiously, hunched in his cockpit like a football lineman, he drew away steadily for the next four laps, roared across the finish line with nearly a mile of open water behind him. Outboard motorboat racing depends partly on the motor, partly on the driver's skill. Tennes' cockleshell Hootnanny...
...Wrigley, Beech-Nut, and American Chicle, which together make about 95% of all the gum chewed in the U. S., that clause is no burden. National advertising has built up their consumer demand. But when Tom Huston's salesmen approach a retailer with an unknown brand like Julep the retailer wants a money-back agreement in case the gum does not sell. Tom Huston says that none of his 40,000 retail outlets have ever called on him to make good his money-back agreement, but that in new territory his salesmen cannot sell without...