Word: gums
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Dates: during 1960-1969
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...dozen years ago, Critic John Mason Brown defined television as chewing gum for the eyes. Now the record industry has come up with bubble gum for the ears. Set to a chink-a-chink beat, bleated out with pep-rally fervor, it goes like this...
...Bubble-gum music is the latest confection created for the subteen market, which accounts for about one out of every four single records sold. These customers, who range from high school freshmen all the way down to third-graders, are the displaced persons of the rock revolution. Today's groups sing about such everyday teen-age concerns as war, alienation, racism and narcotics. But to quite a few subteens, especially the more sheltered ones, having a social conscience means worrying about getting home by 10 p.m., grass is just grass, sex is necking, and the byword...
...Bubble-gum music speaks to them of their own concerns, or rather unconcerns. Since they are at the awkward age, midway between playing house for fun and playing it for real, the music shrewdly looks both ways, combining nursery rhymes with sex. In May I Take a Giant Step (into Your Heart), the lines...
Simon Says. The bubble-gum trend has been puffed up largely by a 25-year-old former actor and rock-'n'-roll singer named Neil Bogart. Last year, as general manager of the newly formed Buddah record label, he set the formula with a recording called Simon Says. It sold 1,700,000 copies. The latest in a line of 28 similar disks is Yummy, Yummy, Yummy, by the Ohio Express, which last week was No. 15 on Billboard's bestseller chart...
Fair enough. But many parents will find more reason than rhyme in the lyrics of Bubble-Gum World...