Word: gums
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Dates: during 1980-1989
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...chosen the old-fashioned hard sell. For a three-day recruiting drive in Dallas, Compaq sent invitations to 3,000 engineers and blanketed the region with radio and print advertisements. To promote the company's picturesque headquarters, set in a forest in Houston, Compaq imported pine and sweet gum trees, along with park benches and lampposts. The price tag for the extravaganza...
...Guess what? I just bought a set of Topps bubble-gum World Cup cards. I finally got the entire Saudi Arabian team...
...wildest cards this year come from Fleer (the people who bring you Bazooka gum) and Donruss, the companies that began in 1981 after the courts ruled Topps couldn't monopolize the industry. They've both come a long...
...finally, if you go in search of non-Topps companies, don't look for bubble gum. I still can't open a pack of baseball cards without salivating, but only Topps is allowed by the courts to carry gum, which is supposedly its trademark in the card market. Fleer offers a team sticker for your lunchbox and Donruss has pieces of a 63-part Stan Musiaal jigsaw puzzle (last year's was Roberto Clemente). I've never been excited enough about the idea to put one of the puzzles together. Score, for all its pluses, includes a worthless card containing...
...could buy 364,200 pieces of Bazooka bubble gum...