Word: gunzburgs
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Trick Glasses. Before the moviemakers could recover from the shock and decide how to make Cinerama practical, Fate and an ardent film-hobbyist named Milton Gunzburg were jimmying the back door to salvation. Gunzburg, a mild little man of 42 whom one Hollywoodian has dubbed "the least likely Messiah in the history of hope," saw some home movies he had shot in 3-D, and had a great idea. "Why," he asked himself, "shouldn't a big studio be using this wonderful mechanism...
...this point, desperate enough to swallow the first kind word he heard, Gunzburg agreed to let a fantasy merchant named Arch Oboler (once known in the radio business as "the daytime Norman Corwin") make a movie called Bwana Devil in Natural Vision. "The truth is," says one moviemaker, "that the movie industry didn't have the sense to follow its own nose into 3-D. They had to be led by a dog." And Bwana Devil-which may prove to be the most important motion picture produced in Hollywood since The Jazz Singer introduced sound in 1927-was indeed...
Nevertheless, Bwana Devil had what it took. Three-D had arrived. The next morning a half-delirious theater manager was shouting at Gunzburg over the telephone: "It's the most fabulous thing we've ever seen! They're standing four abreast all the way down to the Roosevelt Hotel in Hollywood and all the way around the block downtown!" In its first week Bwana smashed house records at the box office, rang up $95,000 at the two theaters. Rushed into a Chicago theater, it broke some more records...
...Cinerama (TIME, Oct. 13), which achieves the depth illusion by nearly surrounding the viewer with the picture, Natural Vision was developed by Milton Gunzburg, an ex-screen writer, and his brother Julian, an eye surgeon. The process was licensed by radio's veteran Producer-Writer-Director Arch Oboler, who turned out Bwana Devil, a jungle yarn starring Robert Stack, Barbara Britton and some man-eating lions that almost halt the building of an African railroad...
Last week Sell moved into Town & Country, moved out De Gunzburg's desk ("I never use one"), and drew up a list of employees to be fired. Sell intends to keep Town & Country "a magazine for people of means and taste." but thinks that a stronger staff will show there are at least 100,000 of them instead of the 50,000 who now buy the magazine. Says he: "I'm very happy to be back. It's like an opening-as if I were an actor, which of course I am. Last night at the Colony...