Word: gurley
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Even though the 33 magazines have a joint circulation of 60 million, one editor at least had few illusions about their collective clout, especially head to head with Opposition Leader Phyllis Schlafly. Says Cosmo's Helen Gurley Brown: "All the women's magazines together may not be as effective as Phyllis Schlafly with her rabble-rousing TV appearances. But we hope reason will prevail...
...logical extensions of that system. Magazines like People, Cosmopolitan and New York probably have more in common with Hustler than they do with the New Republic; most journals sold in this country pander to less-than-noble interests. Larry Flynt is the illegitimate offspring of a Helen Gurley Brown and a Rupert Murdoch. Hustler makes money. Hustler makes sense, and this is why Hustler makes everyone nervous
...VIRGINIA, there really is a Helen Gurley Brown, and her Cosmopolitan girl thrives wildly these days at Agassiz Theater. Radcliffe-Grant-in-Aid plays the part of the protective mother who can't hold back her ambitious child in its current production of the Burt Bacharach-Hal David-Neil Simon office party, Promises, Promises...
With a little hitting, punching and energy, Promises, Promises could turn into a dynamite of a show. Now it has good laughs, some nice dancing and an awful lot of BurtBacharachmusic. And I am left, finally, with a question for Helen Gurley Brown. Is it really in the style of a Cosmo girl to end an affair with: "When you walked through the door with that distinguished hat, I knew you were a pervert!!"? Maybe Ann Landers was right...
...much sex will the market bear? Cosmopolitan Editor Helen Gurley Brown wasn't a bit worried about Playgirl and Viva, the two liberated magazines that have been started up to steal away her 1,700,000 circulation. "The more competition, the better. After all, the pressing question is how to get through the night." Are the 600,000 women who grabbed up Playgirl's first beefcake issue a new breed of female? "No, women are still worried about self-improvement. I throw in the sex, but I try to make Cosmo as much like the Reader...