Word: guru
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Dates: during 1980-1989
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...from union leaders to management experts are assailing the increases as an affront to workers and a potential threat to the economy. Last week the attacks mounted. "A scandal and an outrage!" charged United Auto Workers Vice President Marc Stepp. "When I saw those numbers, I was stunned." Management Guru Peter Drucker, writing in the Wall Street Journal, called for voluntary curbs on top-executive paychecks, maintaining that if companies do not control themselves Congress will set up restrictions. The Democracy Project, a New York City think tank headed by former Naderite Mark Green, released a study criticizing "excessive" executive...
Wanda: Nowadays we speak of intimacy, pair bonding, working at relationships. In sexuality, quality is more important than quantity. There's a big reaction against the trivialization of sex. George Leonard, who used to be a guru at Esalen, has written a new book called The End of Sex, and it talks about the ideal of "high monogamy." Anything wrong with that, curmudgeon of mine...
DIED. Rosser Reeves, 73, Madison Avenue's high-powered guru of the hard sell, and chairman from 1955 to 1966 of Ted Bates, which he helped make one of the top five ad agencies in the world; of a heart attack; in Chapel Hill, N.C. A pioneer of political commercials (for the 1952 Eisenhower campaign), he preached against mere "show window" ads that win art-direction awards, emphasizing instead a product's "unique selling proposition." Samples of his credo at work: ads for M & M candies ("They melt in your mouth, not in your hand"), and Anacin ("Fast...
...Members of the high-fashion elite are rich and coddled celebrities who seldom breathe unscented air, but they risk their names and their companies in the cold atmosphere of commerce with each new collection. There are not many truly wealthy private clients left, and they instinctively flock to whatever guru has had his inspiration certified by the press and by a chic popular line. (Princess Caroline of Monaco may be the only young woman left who patronizes a couturier, Marc Bohan of Dior, the way her mother did.) Walking through this exhibition, one is struck by Saint Laurent...
...comes a new book that promises to help owners integrate computers into their lives intellectually, emotionally and practically: Electronic Life (Knopf; 211 pages; $12.95). Author Michael Crichton is no self-anointed microprocessor guru but the Harvard Medical School graduate turned bestselling author (The Andromeda Strain) and movie director (Coma, The Great Train Robbery). It turns out that Crichton is also a computer expert of sorts. He wrote his senior thesis at Harvard in 1963 on a mainframe and has since created a computer adventure game and designed software programs for cost analysis and shooting-schedule planning in the movie business...