Word: guru
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Dates: during 1980-1989
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...clad only in a sheet and beckoning for comfort, on the detective's flophouse bed; the sultry wife of a rich, infirm old man, who fibs as automatically as other people breathe; the detective's torch-singer ex-girlfriend, now reduced to offering more private entertainments; and a spooky guru bilking the faithful. Librettist Larry Gelbart cheerily exploits these cliches without sneering at the genre. In telling the Hollywood side of the story, however, he is at times as snide as in his just closed satire of Iran-contra, Mastergate. But when he becomes cranky about the writer's woeful...
...benefits of stair climbing first gained attention in 1968, when fitness guru Dr. Kenneth Cooper promoted aerobic exercise as a good way to strengthen muscles and build endurance. Interest swelled in 1977, when a study showed that men who climbed more than five flights a day had 25% fewer heart attacks than those who stuck to elevators and escalators. But most people found it inconvenient or boring to climb stairs regularly. Many lived in ranch-style houses, and high-rise-apartment dwellers were leery of trudging up and down deserted stairwells...
...fourth person quoted diet guru Milo Bloom, formerly of "Bloom Country": "Eat less and exercise...
Dolphin swim centers can be traced back to the thinking of scientist turned guru John Lilly. In the 1960s Lilly did serious studies of the dolphin brain, but by the 1980s he was arguing that dolphins relayed extraterrestrial guidance toward a higher consciousness. A parade of Hollywood celebrities, including Kris Kristofferson, Phyllis Diller and Olivia Newton-John, swam with Lilly's captive dolphins in Los Angeles. While few people really believed dolphins were Martians in wet suits, the swims caught on, first with New Agers and then with the general public, as private facilities such as the Dolphin Research Center...
...been called "an iconoclastic genius," "a Superman of Madison Avenue," "a legendary advertising guru." George Lois modestly demurs: he prefers to think of himself as "a semi-legendary advertising guru." Naturally that made him the perfect choice for us. Beginning this month, Lois, the creative director of the New York advertising agency Lois/GGK, has taken charge of communicating TIME's editorial benefits to readers and advertisers across America...