Word: guru
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Stewart's audience seems to just grow and grow. Not only has she sold some 1.8 million of her sumptuous coffee-table cookbooks since her first, Entertaining, in 1982, but she has also become at 47 the guru of good taste (and taste buds) in American entertaining, looked to by millions of American women for guidance about everything from weddings to weeding. From her beginnings as a Westport, Conn., caterer, she has risen like cream, until she now supplies her expertise through a newsletter, videos, seminars and lectures. Says Stewart: "I leave a lecture with 800 or 900 new friends...
...didn't change my behavior, I would die," recalls the store owner from Burnsville, Minn. Determined, she went on a liquid-protein diet and lost 120 lbs. Now, a year later, down from a size 44 dress to size 10, Sylvester regards Fonda as her personal exercise guru...
...meet the demands of commercial TV news. The past had taught them that although a candidate might deliver a thoughtful speech, if he tripped and fell as he left the stage, that was all anyone would see on the news. TV covers only three things, says Bush's media guru, Roger Ailes, "visuals, attacks and mistakes." Broadcast news, agrees Michael Deaver, Ronald Reagan's former imagemaker, is "primarily concerned with entertainment values...
...Hare Krishnas who worked the crowds in airports and at rock concerts. Hubner and Gruson are convinced that drug smuggling was another major source of income. One of the dealers was Charles St. Denis, who, the authors say, was killed for, among other things, withholding money from Kirtanananda. The guru has repeatedly denied involvement in either the dope business or the homicides. A New Vrindaban fringe member named Dan Reid (Daruka) and a commune enforcer, Thomas Drescher (Tirtha), are currently serving prison sentences in West Virginia for the St. Denis murder. Drescher is also awaiting a California trial...
...their approach focuses almost exclusively on bizarre and scandalous events. Following the 1977 death of founder A.C. Bhaktivedanta Swami Prabhupada, each of his closest disciples split off to establish his own turf. For example, Hans Kary of Hoboken, N.J., headed for Berkeley, where, as Hansadutta, he became a Krishna guru who financed rock-'n'-roll albums and amassed an arsenal of firearms...