Word: guru
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What do Rosary Beads and Red Bull have in common? A lot, it seems. Marketing guru Lindstrom and his team hooked up 65 people to special MRI machines to find out what their brains revealed about the connection between religion and brand loyalty. For days, the researchers ran images--like those of the Pope and a bottle of Coca-Cola--by the wired subjects. The resulting brain scans were arresting. It turns out that there is virtually no difference between the way the brain reacts to religious icons or figures and powerful brands. Nike is a goddess, after...
...confusingly noisy; it's the trend that matters. Gordon, who doesn't buy that computers and the Internet are nearly as economically significant as cars, electricity and their ilk, thinks we're headed back toward the low pre-1995 productivity trend. The country's other most prominent productivity guru, Harvard's Dale Jorgenson, is more sanguine. He sees large swaths of the economy - health care, education, government - still waiting to be transformed by information technology and expects that to bring us another decade of high productivity growth. We'll have to wait and see who's right. In the meantime...
...Nobel Peace Prize, the Norwegian prize committee is returning to its original mandate of honoring those who help in the resolution of conventional armed conflicts. For the past several years, the committee has opted for nontraditional honorees, from Al Gore for his work on climate change to the microcredit guru Muhammad Yunus for his work in extending small loans to the world's poor. The choice of Ahtisaari, a lifelong diplomat whose work over 30 years on three continents has helped bring an end to fighting and saved thousands of lives, is a vote of confidence for the ancient...
...speech. So has Rush Limbaugh, along with several national conservative columnists. Ever since the primaries, Obama's detractors have tried to depict him less as threatening to white America than as distant from America itself. This wasn't a solely Republican idea. In March of last year, Democratic campaign guru Mark Penn urged Hillary Clinton to exploit Obama's "lack of American roots" and "limited" connection to "basic American values and culture." Clinton, he advised, should add the tagline American to everything she did. Fox News and its friends spent most of the spring linking Obama to Jeremiah Wright...
...word has it that remix guru Girl Talk will be performing at the pep rally the night before, and what would it say about Harvard students’ ingenuity if they couldn’t figure out a way to circumvent those pesky Puritans patrolling the Stadium...