Word: guru
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...characters are essentially mimes, could put an end to the eight-film box-office winning streak that began with Toy Story in 1995 and continued unbroken through last year's Ratatouille. To sell the project, Stanton had only his faith in the idea, and the collaboration of sound-design guru Ben Burtt, who would create WALL?E's "voice" and most of the film's other noises. But as Stanton recalls, "No one questioned this. They all knew it would work...
...while the move makes business sense, he doesn't personally like the sport and thinks airing it is not "socially responsible" (but, he says, the network's president and CEO Les Moonves calls the shots). "Sure, people have asked 'are you crazy?' says Kelly Kahl, the network's scheduling guru. "And internally, some people are nervous. But we're juiced for this. CBS may skew older than the other networks, but it doesn't always have to be that way. MMA is something worth betting...
Then there's the Evade sneaker for jocks who make more lateral moves in their drills. "The shoe becomes a piece of equipment," insists Raphael Peck, Under Armour's senior vice president and shoe guru. But will young athletes really spend $100 for a shoe to lift weights in? "They're spending $40 on a T shirt," quips Plank, nodding to the premium price that consumers are paying for Under Armour's sweat-sopping gear...
That feeling means something. Patricia Palermo, a teacher and green guru at Oak Knoll, points out that her students have been hearing about the coming catastrophe of global warming since they were born. But competing in Carbonrally is contagious--Oak Knoll now has a second team--and it turns the students from passive victims into climate warriors. Fittingly, the Royal Acorns' motto--taken from their school--is "Action, not words." It's a rallying cry more Americans are starting to heed...
...kitchen compost. "Parents are not just changing their behavior at home," says Deirdre (wife of Don) Imus, author of the just published Growing Up Green! "They're realizing they need to get involved in greening their communities." Take actress Laura Dern, mother of two. First she hired Green Life Guru, a Los Angeles--based environmental-services company, to evaluate the eco-fitness of her house. "After they advised me on water filtration and solar paneling," Dern says, "I realized, Wait a minute--I'm sending my children off to a school, which can be a toxic environment...