Word: guru
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...Guru Maharaj Ji has learned to specialize in just this sort of improbability and overstatement: the shameless graft of a veneer of Eastern spiritualism on to Western pop culture. The band, which will release its first album "Who Is Guru Maharaj Ji?" next month, does songs with refrains like "Take me home with you, Guru Maharaj Ji." The Guru's Indian Mahatmas, equivalent to disciples, stud their sermons with words like "far out" and "A.O.K." At the concert Wednesday, the Guru's most prestigious American convert, former radical leader Rennie Davis, put forth a message which he called "almost unthinkable...
ACCORDING TO ITS public relations men, Blue Aquarius is a band which can produce "the best music in the world," and if that isn't enough, their 20 year old bandleader claims to be the brother of God. Blue Aquarius is the new rock band of Guru Maharaj Ji, the self-proclaimed perfect master, who is leading a pilgrimage of his followers from all over the world to the Astrodome in November...
...many ways, the band, which played for an audience of the Guru's Boston devotees Wednesday night, personifies the movement which has built around the 15-year old Indian boy. Blue Aquarius is slick and professional. Their leader, portly Bhole Ji, struts in front of them like a cross between Tonto and Lawrence Welk...
...followers of Maharishi Mahesh Yogi, the mentor of meditation. Both the Cao Dai and the American gurus are initially arresting because they are so incongruous: the images of Vietnamese civil servants worshipping Victor Hugo and young people from America's suburbs genuflecting before a 15-year-old Indian Guru are strangely symmetrical. But the similarities run much deeper than this curious congruence of the odd: the popularity of both the Cao Dai in Vietnam and the yogis in America is evidence of societies weakened by a special kind of dissolution...
...ethereal metaphysics. Vietnamese peasants were distraught in the 1930s not because they wondered if Victor Hugo was a deity, but because French colonialism was destroying their traditional society. American young people today are not confused because they find it difficult to choose between the merits of the Guru and the Yogi, but because this country is rocked by a deep structural and ideological crisis, a crisis for which no group, gurus or socialists, have provided a reasonable explanation...