Word: guru
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...spending," when "investment" yields a more positive vibe? Frank Luntz, the Republican pollster and focus-group guru, warns in his new book, Words That Work: It's Not What You Say, It's What People Hear, that locution can decide elections. The G.O.P. proved it in November. "Linguistically, they got sloppy," he writes. Luntz successfully promoted "death tax" for "estate tax," "climate change" for "global warming" and "scholarships" for "vouchers." Here, he gives TIME five stinkers '08 hopefuls should avoid. [This article contains a table. Please see hardcopy of magazine.] BAD WORDS WHY Listening So much for the listening tours...
...some believe the political climate around the issue is changing as the problem gets worse. "It is harder for anyone to claim that the market will correct itself if only government would stay away," says Ira Magaziner, the policy guru behind the Clinton plan...
...Hillary Clinton is likely to draw on those friendships for her own possible Presidential bid."People in Hollywood who care about changing the world see people in Washington as a way to do it,"observes Marge Tabankin, Streisand's political guru and former director of the now-disassembled Hollywood Women's Political Committee (HWPC), of which Streisand was a founder."And people on the Washington axis recognize that Hollywood has been an incredibly generous zip code for political giving. They view celebrity as a megaphone which can be useful...
...show he was pro-business, while last August in Pittsburgh at a rally sponsored by an anti--Wal-Mart group, Edwards blasted the company for not paying its workers enough. Although Edwards got much of his advice in 2004 from centrists like Bruce Reed, Clinton's ex-- policy guru, the Edwards '08 campaign is being run by David Bonior, a former Michigan Congressman who strongly opposed Clinton's welfare reform and free-trade deals in the 1990s...
...long ago that conservatives believed that George Bush's presidency would usher in a political realignment that would last for decades. But as the right looks forward to the next election, something close to panic is setting in. Surveying the leading G.O.P. contenders for 2008, direct-mail guru Richard Viguerie pronounces "not a one of them is worthy of support from conservatives." Says Craig Shirley, a public relations executive who represents many conservative groups and who has written a book on the Reagan revolution: "There's anger, there's angst, there's dismay in the conservative movement." Some activists, Shirley...