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Word: gurus (lookup in dictionary) (lookup stats)
Dates: during 1970-1979
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Usage:

...Nest is a residue of that mid-sixties sentiment. Like the button it makes a sick kind of sense, though its message is, finally, silly and, in a simplistic way, evil. Only under flower-child aegis (Kesey's book was celebrated by Tom Wolfe, Allen Ginsberg and other gurus) could a 1975 audience be fed such sexist, crypto-fascist garbage. In the end, it's nothing more than pop psychology on the level of a counter-cultural Reader's Digest. Unless people take it seriously, in which case it's nearly criminal...

Author: By Paul K. Rowe, | Title: Off the Bus, Off the Wall | 1/14/1976 | See Source »

Hence-of course-La Varenne, a new French cookery school in Paris sponsored by Child, fellow cookbook Authors James Beard and Simone ("Simca") Beck, and other gurus of gastronomy on both sides of the Atlantic. What sets La Varenne apart from any other school of la cuisine classique in France is that it is run-efficiently-by an Englishwoman, Anne Willan-and it is the first full-scale school to offer lessons in English as well as French. Without mincing any mots, the well-financed academy has set out to challenge the haughty Cordon Bleu, the 80-year-old citadel...

Author: /time Magazine | Title: Modern Living: A Franglais Challenge To Cordon Bleu | 1/5/1976 | See Source »

Paradoxically, TM is also criticized for being too practical and not meditative enough. Most Hindu gurus, for instance, teach one or another form of yoga, which combines practical exercises with meditation to achieve union with Brahma?the ultimate reality or Absolute. Yoga itself is the Sanskrit word for a yoking, or union. The various branches of Buddhist meditation?Zen and Tibetan, for example?usually require great discipline and concentration to try similarly to gain nirvana, that ineffable state of liberation and union with ultimate reality in which suffering is eliminated and compassion and wisdom are attained. "Transcendental Meditation does...

Author: /time Magazine | Title: Behavior: THE TM CRAZE: 40 Minutes to Bliss | 10/13/1975 | See Source »

...encourage destructively "unrepressed" behavior (like a selfish sexual life that uses other people as objects). Erikson is unclear as to whether analysts can ever stop prescribing values, however unconsciously. But he insists they must try to do so, particularly since he expects rising pressures to turn them into gurus...

Author: /time Magazine | Title: Behavior: Erikson Revisited | 3/17/1975 | See Source »

Competing Manias. This elemental tale is played out against a backdrop of the here and now. Heroin brings the Viet Nam War home to a sunny California filled with burnt-out cases from the '60s: deracinated hippies, faded gurus, old people driven mad by the gap between promise and truth. This Western strip of civilization has become a collection of competing manias, and its traces-rooming houses, motels, highways-are perched on the edge of primitive wilderness. Driving out of Los Angeles, Hicks comments on the quick change of scenery: "Go out for a Sunday spin...

Author: /time Magazine | Title: Books: Notable | 11/11/1974 | See Source »

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