Word: gurus
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Dates: during 1980-1989
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...popularity of cults in recent years to societal breakdown during the drug culture, war protest and sexual revolution of the sixties, Singer, who has studied over 500 current and former cult members, said that people turn to cults to escape real-world complexities. "Whenever existing social structure is weakened, gurus, messiahs and pied-pipers have arisen," she added...
Since they are butting into this delicate situation uninvited, the K-School gurus say they do not want to pile added pressure on the challengers. They keep their research and results private, submitting ideas and observations without attracting much attention...
...publication in 1970 of Human Sexual Inadequacy, by Dr. William H. Masters and Virginia E. Johnson, was one of those events that transform the clinical landscape. Afterward sex therapy seemed a brave new world, and Masters and Johnson were its gurus. Already known for their significant findings about the physiological processes involved in sex, the pair devoted the book to the therapies they had developed at their St. Louis clinic for such problems as frigidity, impotence and premature ejaculation. Over a period of 16 years, they reported, they treated 790 cases, mostly involving married couples; in each case they conducted...
...liberal, backaches are the single largest cause of worker absenteeism. Americans, in their often fu tile quest for relief, now spend $5 billion a year for tests and treatment by a dizzying array of back specialists, including orthopedists, osteopaths, physical therapists and chiropractors, to say nothing of self-styled gurus who promote every man ner of cure. Billions more are paid out in disability claims, lawsuit awards and other settlements resulting from back injuries...
...biofeedback, meditation, dreams, psychiatry, etc., has ostensibly written a book not on religions or religions change, but about social and political transformations. However, these transformations are predicted on the so-called consciousness revolution, the inner changes produced by a decade of millions of altered awarenesses, self-actualizations, encounter sessions, gurus and shrinks...