Word: gurus
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Dates: during 1980-1989
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...condom manufacturers. All of a sudden it's acceptable for condoms to be advertised on television and in full-page newspaper ads. Johnny Carson can make jokes about them and get laughs in Middle America. AIDS hysteria has been a Trojan Horse, if you will, through which the marketing gurus of the prophylactic industry have boosted public acceptance and sales of their product...
...often intersect with mainstream materialism, the very thing that many New Age believers profess to scorn. A surprising number of successful stockbrokers consult astrological charts; a yuppie investment banker who earns $100,000 a year talks of her previous life as a monk. Some millionaires have their own private gurus who pay house calls to provide comfort and advice. Big corporations too are paying attention. "The principle here is to look at the mind, body, heart and spirit," says a corporate spokesperson, who asks that her employer be identified only as a "major petrochemical company." This company provides its employees...
COVER: In the New Age of gurus and crystals, nothing is what it seems...
Until yesterday, political gurus were yawning about Tuesday's general election. Frank Doyle, Flynn's campaign manager, could muster only this response, "How can you say it has been boring, with eight public media forums and twenty neighborhood forums...
...pillow talk. Call it dream liberation. By any name, it is attracting all kinds of new enthusiasts -- artists and academics, ministers and scientists, trained therapists and just plain folks. It borrows techniques from psychotherapy, its vocabulary from sensitivity training and its cheery, take-hold-of-your-life spirit from gurus like Bhagwan Shree Rajneesh. "Once dreams belonged exclusively to oracles or psychiatrists," says Ann Sayre Wiseman of Cambridge, Mass. "Now dreams belong to the dreamer...