Word: gurus
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Dates: during 1990-1999
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...Kennedy School frequently packs its forum room with confrontations between groups with names like ORGASM and AALARM. And, to the delight of students, science gurus Stephen J. Gould and Edward O. Wilson have been academically slugging it out for as long as anyone can remember...
...gurus of the direct-mail copywriting trade are the Sonoma, Calif., team of Bill Jayme and Heikki Ratalahti. Over the past 20 years, they have used their wiles to help launch more than a score of publications, including Bon Appetit, Smithsonian and Mother Jones. Jayme and Ratalahti's marketing packages, which cost $30,000 to $50,000 each, share four characteristics: an irresistible envelope, a personalized typewritten letter, a brochure intended to give an as yet nonexistent product an aura of legitimacy, and a response card. Jayme and Ratalahti know that people do not read direct-mail pitches carefully...
Even more prevalent is exhaustion. "The American man wants to stop running; he wants a few moments of peace," says poet Robert Bly, one of the gurus of the nascent men's movement in the U.S. "He has a tremendous longing to get down to his own depths. Beneath the turbulence of his daily life is a beautiful crystalline infrastructure" -- a kind of male bedrock...
...expect President Derek C. Bok to be a lame duck this year just because he's announced his intention to resign in June. Although Newsweek's conventional-wisdom gurus called him "Harvard's own Gerald Ford," Bok's low public profile can be very deceiving. He's no A. Bartlett Giamatti, which some people may regret, but he's no John Silber either, which makes every-one happy...
...need for "a new world order." As he said in California: "All mankind is entering a new age, and world trends are beginning to obey new laws and logic." More strikingly, he held a private meeting in Canada earlier in the week with one of the leading gurus of the new age movement, Sri Chinmoy, who read him a "spiritual song" and gave him a volume of admiring letters...