Word: gurus
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...value! Act now! Air fare and hotel not included"). They are here because they are eager students of the market, even if temporarily absent from it, and they are determined to figure the whole thing out, or find somebody else who can figure it out for them. The newsletter gurus look to be their best hope. Ralph Campbell, a retired furniture manufacturer, admits that he subscribes to eight or ten newsletters, at an annual cost of upwards of $2,000. "I'm a newsletter junkie," he says, evoking a sigh from his wife Doris...
...restaurants around the country in the hope that they will grow up to be the new-age McDonald's, Bob's Big Boys or Howard Johnsons. Such national restaurant chains are made, not born. Dreamed up by corporate entrepreneurs, they are produced by high-priced, savvy market researchers, advertising gurus, graphic designers and architects -- as well as by food consultants who cook up portion-controlled, idiot-proof recipes to feed the projected image. Owing more to McLuhan than to Escoffier, their packages are the products. Success lies in creating extraordinary images for ordinary favorites: hamburgers, fried fish or chicken, pizza...
Throwing the first punch against husband Mike Tyson last October, Robin Givens hired Marvin Mitchelson, the dean of American divorce gurus, to handle her much publicized breakup with the world heavyweight boxing champion. But Givens soon dropped the Los Angeles attorney and signed with Raoul Felder, 54, a New York City divorce lawyer who has won handsome settlements for the former wives of Mel Brooks, Martin Scorsese and Robin Leach, among others. For Felder to take charge of the season's most ballyhooed split seemed a fitting turnaround. Mitchelson, 60, who has recently been accused of professional misconduct and even...
...costume ball from the service entrance. His is a Hollywood filled with missing persons, bit players who are living a long way from the lights: gigolos, gold diggers and snooping old women, remote-controlled punks and "the kind of lawyers you hope the other fellow has." Chandler found gurus, juju addicts, pornographers and abortionists before most people knew they existed...
Gilbert blew Mike and George off the front pages, as its record dimensions and ominous approach dominated news reports. Overnight, specialists like Bob Sheets, director of the National Hurricane Center in Miami, became trusted gurus, interpreting the big blow with computers. Somehow the storm seemed the violent culmination of a season in which Mother Nature has done anything but nurture, producing the hottest American summer in 50 years, a drought that parched the Midwest, forest fires that turned U.S. parks into cinders, floods that submerged large parts of Bangladesh and Sudan...