Word: gurus
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...lack of progress wouldn't be so noticeable if India's marketing gurus hadn't raised expectations so high. Last year at the World Economic Forum in Davos, Switzerland, India's government and industries backed a publicity campaign dubbed "India Everywhere," which overwhelmed conference attendees with facts and figures about the wonderful new India. But since I arrived in India almost seven months ago from Africa, I have heard countless foreign businessmen and women in New Delhi and Mumbai (formerly Bombay) complaining about the gap between the image India projects and the reality. Last month, when I spoke...
...doing the arts in my life.” At Harvard, he has satisfied his musical inclinations by serving as the premier percussionist and former president of the Harvard Radcliffe Orchestra, performing with more than 12 Harvard musical groups, recording with singer-songwriter Tim Blaine, working with jazz gurus like Chick Corea, and even co-founding his own DJ company, Story House Entertainment. Since high school, Collins has broadened his array of creative outlets and jumped at every artistic opportunity, adding filmmaking and photography to his repertoire. He recently completed his VES thesis, a documentary about anti-American sentiment...
With Yardfest right around the corner, FM decided to sit down with the social programming gurus themselves, College Events Board (CEB) Chair S. Adam Goldenberg ’08 and Vice-Chair C. Kai Wu ’09.1. Fifteen Minutes: What are the most significant difference between this year’s and last year’s Yardfest?S. Adam Goldenberg: The most significant difference is that this year the organization is much more student driven. Last year it was organized by administrators and students that called the Yard Fest committee, it was an ad hoc committee brought...
Conspicuous consumption is nothing new to America; consumers have long sought status in material things. But companies like Starbucks are doing something different. It has adopted the persona of a “lifestyle brand,” a term marketing gurus coined to describe brands that embody a group’s aspirations. This trend has been replicated across corporate America with great success. Every company offers aspirations incarnate...
...merely healthy participants in a new society of online connectivity! At least, that’s what Don Tapscott and Anthony D. Williams tell us in “Wikinomics,” the printed result of a nine-million dollar research project on what geeks and business gurus alike call “Web 2.0.” The argument in this interesting but highly redundant book is simple: when we all work together and share, we all win. If that sounds like the same thing that our preschool teachers were telling us on the playground, that?...