Word: gusmorino
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...Gusmorino, who coded the site's algorithm, says UC Books is on the "cutting edge" of on-line book buying...
Foremost among these is the edge of having "no capital," as Gusmorino puts it. Limespot.com currently spends $400 a month for its own server, according to Aviva A. Geiger '01, who handles marketing for limespot.com...
...Gusmorino says the only real money that has been put into UC Books is the $100 that the council has appropriated for advertising...
...Books has a special referral program with Wordsworth Books and is working on a similar arrangement with the Harvard Bookstore, according to Gusmorino...
This would represent a significant profit margin, given Gusmorino's estimate of $100 in advertising overhead. Yet, Gusmorino professes "no expectations...