Word: gutenberg
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...will persist." As the nation's leading exponent of electronic communication, however, McLuhan could not resist at least one dig at the reading public, which he says is made up of "print freaks." The United States, he said, "is the only country founded on literacy-on the Gutenberg press. Therefore, it is having the hardest time adapting to the electronic...
From their descriptions, it was obvious that the Apollo crew had diligently learned its lessons. The astronauts casually called out names of lunar craters and other landmarks as if they were old friends. The Sea of Fertility. Messier. Pickering. The Pyrenees Mountains. The craters of Colombo and Gutenberg. The long parallel cracks or faults of Gaudibert...
...pages, but dropped the idea as too gimmicky. There was no mention of providing each reader with a visible but silent author. Thanks mainly to Barth's enormous vitality and virtuosity, however, most of the pieces do quite well in print. Basically, Barth is firmly fixed in the Gutenberg galaxy...
...conceits ("I whispered like Phyllis Thaxter in Thirty Seconds over Tokyo"). And he makes it Myra's thesis that the flicks of 1931 to 1945, if not the high point of Western culture, were certainly the most formative influence upon anyone who came of age during that "post-Gutenberg and pre-Apocalypse...
Miss Hackett's accounting emphasizes that there is a Gutenberg Fallacy lurking in bookdom's galaxy. To begin with, something that looks like a book and is sold in a bookstore is not necessarily a book. It could be a nonbook, or as Miss Hackett would say, a "nonreading" book. A lifelong career woman in the book business, she thus distinguishes between reading books and nonreading books much as an alcoholic or a barman would describe bourbon and branch water as a drink and Metrecal as a non-drink-liquid food, perhaps. In any event, the nonreading category...