Word: gutenberg
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...suggestion behind these questions goes to the root of Marshall McLuhan's theory that "the medium is the message." McLuhan, the communications gadfly who wrote The Gutenberg Galaxy and Understanding Media, is the proponent of some slap-happy notions (The "jazz babies" of the 1920s caused the Depression by not caring about work). But his most fascinating idea is that television is a "cool, low-intensity" medium that projects a fuzzy image, compared with "hot" print and film. This means that the TV image demands the viewer's involvement by requiring him to complete the picture himself through...
Knaves & Saints. The surest fact that can be gathered from his work is that Master E.S. was a goldsmith whose crisp, fine-lined incising in gold and silver undoubtedly led him to explore engraving on copper plates. Gutenberg had just discovered a way to print words, and perhaps the notion that pictures too could be printed in much the same way led E.S. to experiment. He may have started simply by making studies for goldsmith work. Some of his prints, indeed, seem to be design patterns for chalices and monstrances. But he went on to fashion in copper a Gothic...
While experimenting in 1948, Geneticist Hannes Laven of the Johannes Gutenberg University in Mainz discovered that common mosquitoes from Paris that were mated with members of the same species from Hamburg would not produce offspring. The reason for this sterility, he determined, was a difference in the cytoplasm (the protoplasm surrounding the cell nucleus) between the Paris and Hamburg strains of mosquitoes. Because of this difference, the egg cells of the females of one strain could not accept the sperm cells from males of the other strain, causing the female to lay infertile eggs. This Franco-German incompatibility...
...entire nervous system, and not just his eyes and ears, to fill in the spaces between those little dots. A child raised on television has entirely different techniques of sense-perception from a book-age child, and these differences are producing the West's most significant revolution since Gutenberg...
McLuhan barely disguises his dislike for the Gutenberg (Protestant) era. When contrasting the literate world of the book age with the preliterate medieval world, he harks back romantically to the corporate society of the middle ages when anomie was unknown and an organic society cared for all its children. Individualism and the curse of Protestantism destroyed the foundations of the corporate system, cutting the members loose from the protection they had enjoyed...