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...rubber so elastic?" asked Physicist Eugene Guth of Notre Dame. "This is a problem which has baffled scientists for a long time and it was not until recently that an explanation could be offered. . . . A property of rubber, not well known, can easily be demonstrated with a rubber band. Stretch it quickly against the upper lip. It feels warm. Conversely, if it is kept stretched for a little while, then released, it feels cool. This generation of heat by the band . . . proves that the relation between the heat of the rubber and its compression is similar to that...

Author: /time Magazine | Title: Science: Why . . .? | 10/6/1941 | See Source »

...mechanism of rubber elasticity. Physicist Guth said: "The molecules of rubber are like long flexible strings. . . . If one throws a flexible string into the air, it will land in a curved, coiled-up form, rather than a straight form. Similarly, in an unstretched rubber band, the rubber molecules will be coiled up. Stretching the rubber actually stretches its long flexible molecules from the curved to the straight form...

Author: /time Magazine | Title: Science: Why . . .? | 10/6/1941 | See Source »

...Belfer '41, Brooklyn; Howard C. Bennett, Jr. '42, Latham; Richard M. Bloch '43, Rochester; John M. Blum '43, New York; Edward L. Burwell '41, East Aurora; Joseph P. Downer '43, New York; William C. Dutton '43, Rochester; Henry Edelheit '42, Johnson City; David R.V. Golding '41, Brooklyn; Raymond C. Guth '43, Brooklyn; Robert R. Hackford '43, Gardenville; Howard G. Hageman '42, Albany; Peter J. Hearst '43, New York; James Holderbaum '42, Buffalo; Gabriel Jackson '42, Mount Vernon...

Author: NO WRITER ATTRIBUTED | Title: 61 Upperclassmen Have Scholarships From Corporation | 10/31/1940 | See Source »

...stores, President Guth fizzed up its sales until by the end of 1935 he was able to report a net for the year of $464,000. Loft filed suit for his 237,500 shares (91%) of Pepsi-Cola stock, contending that it had been bought with Loft money, developed with Loft resources...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Cola Coup | 9/4/1939 | See Source »

Last year, Delaware's Court of Chancery finally decided that Pepsi-Cola belonged to Loft, not to Mr. Guth. Then Phoenix' president, 43-year-old Walter S. Mack Jr., a director of Loft, became president of Pepsi-Cola Co. When he looked into the books which Mr. Guth had previously kept well hidden, he found a thriving business. For the first nine months of 1938 Pepsi-Cola had turned in a net profit of $2,700,000; its stock was selling at $70 a share (it is now $190). (For the same period Loft lost...

Author: /time Magazine | Title: INVESTMENT TRUSTS: Cola Coup | 9/4/1939 | See Source »

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