Word: gutwillig
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Dates: during 1970-1979
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...already topped $7 million, and losses are mounting at the rate of $300,000 an issue. The magazine received cautious initial praise for its mix of photos, articles about politics and medicine, and timely profiles, but lately the celebrity fluff has gained ground. Admitted former Editor and President Robert Gutwillig, 47, who remains a consultant to Filipacchi: "If we had done a better job, we would have sold more copies...
Though Filipacchi now spends two-thirds of his time in the U.S. and participates in all major editorial and business decisions, the man most in charge is Editor and President Robert Gutwillig, 47, a graduate of Playboy Enterprises with ten years in serious book publishing (World Publishing). "We're oriented toward middle-class Middle America," insists Gutwillig. "You won't see our editors hanging out at Elaine's." The hirings, firings and strategy shifts that kept the staff in turmoil before the first issue appeared may well continue. "This is not art," says Gutwillig firmly. "This...
...trying to put together a magazine that can be both read and skimmed," says Gutwillig. Though the editors show a deft touch with short text blocks, few readers are going to be able to skim the three longish articles offered: a 5,400-word account by Syndicated Columnist Robert Novak of his November interview with China's Vice Premier Teng Hsiao-p'ing, as well as the two cover stories on Rockefeller and Hearst...
...distinguish between purple movies and publications and those that are merely blue. The ruling, said Film Industry Spokesman Jack Valenti, had strengthened "the freedom of the film maker to tell an honest story without hard-core pornography." Others were less enthusiastic. Echoing Justice Brennan, Playboy Enterprises' Robert A. Gutwillig complained that Carnal Knowledge was "a pitching back to the case-by-case review. The court is saying we don't know what it [pornography] is, but we'll know...