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Word: guyrex (lookup in dictionary) (lookup stats)
Dates: during 1990-1999
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Usage:

...Holt, 49, have built a thriving business in poise and pulchritude. Their company, Guyrex Associates, oversees the Texas and California state franchises of the Miss USA competition as well as dozens of local pageants. Guy and Holt also serve as coaches and consultants to the young women as they strive for loftier titles. Says Holt: "We're selling a total product: glamour and all that goes with...

Author: /time Magazine | Title: Profits In Poise and Pulchritude | 3/5/1990 | See Source »

...century-old El Paso house that serves as their office, Guy and Holt have been busy striving to capture their sixth Miss USA crown. As the partners supervised fittings of Kuehne and Nelson in Guyrex-designed evening gowns, the two consultants delivered pointers and pep talks. For Kuehne, they had prescribed voice exercises to correct her high pitch and slight slur. To Nelson, who at 5 ft. 6 in. and 105 lbs. is too slim, they gave a gentle admonition to keep to daily milk shakes and peanut butter...

Author: /time Magazine | Title: Profits In Poise and Pulchritude | 3/5/1990 | See Source »

...partners have expanded their services to include weeklong individual beauty-counseling sessions (fee: $6,000) for women of all ages. They will introduce a line of Guyrex gowns this month, to be followed by a self-help video. But success has had its pitfalls. The pair, who complain of sniping by envious rivals, recently lost their Miss California Teen-USA franchise when the agreement came up for renewal. They retaliated with a breach-of-contract lawsuit against the parent firm, Miss Universe Inc. The company denies any ill intent toward the two. But Holt wonders, "Was it jealousy? There...

Author: /time Magazine | Title: Profits In Poise and Pulchritude | 3/5/1990 | See Source »

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