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Coca-Cola has never been short on marketing campaigns. From Santa Claus commercials to the giant Coke bottle looming above Times Square, the corporation has done everything imaginable to convince consumers that Coke is a wholesome, friendly, downright American institution, the “good guys?? of beverages. CEO Douglas Daft and his marketing team hoped to perpetuate this image in June 2001 when they began their campaign to become the poster-child corporation of UNAIDS by promising HIV/AIDS treatment to its employees in Africa. Coke declared, “Coca-Cola is completely committed to the future...

Author: By Rene H. Shen, | Title: Coke’s AIDS Evasion | 10/31/2002 | See Source »

...Lisa F. Crane ’05 always wants to go out, always wants to wear revealing outfits, and always wants to lead guys?? eyes toward her impressive cleavage. But she never wants to hook up. “I just want to go out, get my drink on, and get my celibate on,” she said...

Author: By Gossip GUY Xii, CRIMSON STAFF WRITER | Title: Gossip Guy! | 10/17/2002 | See Source »

...This issue’s Scrutiny tells readers what Harvard doesn’t know. Gossip Guy would like to take this moment to tell Gordon W. Stillman ’04 what he don’t know: his girl’s been schlobbing other guys?? knobs like...

Author: NO WRITER ATTRIBUTED | Title: Gossip Guy! | 9/26/2002 | See Source »

...experience goes, I don’t think that’s going to be a big factor,” Armstrong said. “My sophomore year, Marc Laborsky, Phil Scherrer, those were those guys?? first starts and they turned out to have a bigtime team. In this league, if you’re tough and you like to run and hit, you?...

Author: By Martin S. Bell, CRIMSON STAFF WRITER | Title: Trench Warfare | 9/13/2002 | See Source »

...classic” exam period editorial, “Beating the System,” you reprinted recently. I almost suspect this so-called “Donald Carswell ’50” of being rather one of Us—the Bad Guys??than one of you. If your readers have been following Mr. Carswell’s advice for the last 11 years, then your readers have been going down the tubes. It is time to disillusion...

Author: By An ANONYMOUS Grader, CRIMSON STAFF WRITER | Title: A Grader's Reply | 5/15/2002 | See Source »

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