Word: guys
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Sometimes something comes pretty quickly. In the first contest I won, [the image] showed a panhandling dolphin, a guy reaching into his back pocket to give him some money, and a woman yelling something at him. I just tried to think about stereotypical things people think about dolphins and panhandlers. Dolphins are intelligent. And one of the most common and nastiest things people say about panhandlers is that they should get a job. And I thought of the caption (registration required). That didn't go over well with my colleagues, because I'm a poverty lawyer...
...success? A while. I think I submitted an entry to the first weekly contest. The New Yorker's records show that I've submitted 38 times, but I think it's gotta be more than that. I would've guessed about every other week [out of 192]. The guy I'm tied with, Carl Gable, from Norcross, Ga., won the first annual contest and two of the weeklies; I've won three weeklies. In the annual contest, editors announced the one they liked best, rather than holding an online vote. I actually think that's even more impressive...
...want to make a comedy about guys who learn the true meaning of bromance on a horrible weekend in Vegas, but you can't spend a lot of money on talent. Which actors do you cast? The leading role of Phil, the smart, energetic audience surrogate, might have suited Jim Carrey or Vince Vaughn, so go with Bradley Cooper, who was Carrey's pal in Yes Man and Vaughn's preppie torturer in Wedding Crashers. Steve Carell would have been perfect for Stu, the amiable, henpecked dentist; but Ed Helms, Carell's cohort on The Daily Show and The Office...
...they were both really looking forward to working together. And I think you can sense the chemistry in the footage. Danny feels so regional and specific. He never feels pushed into a scene as if he's a Hollywood actor; most of the time he actually seems like a guy who somehow just wandered into the frame. But he's so confident that I think it actually put Will in this great position of being the straight man and setting Danny up. Will didn't have to score every time, and actually most of the times we had to stop...
...Both Anheuser-Busch and DDB declined to comment for this story. But branding expert Rob Frankel contends that any controversy generated by the video will be regarded as icing on the marketing-strategy cake. "This ad is about a guy who would like a brew and some ass," he says. "That's right in their strike zone...