Word: gwilym
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From Zinder, French West Africa, came a report of another chain reaction. It began with the cover story on Gwilym Price of Westinghouse (TIME, March 2), in which the role of the company's star appliance salesman Betty Furness was mentioned and some of the latest kitchen marvels described, including a new super-automatic range "which will preserve even the newest bride from cooking disasters." A month later, from faraway Zinder came a note from George D. Beacham, which was published in TIME'S Letters column. In his letter, Reader Beacham explained that he was soon...
...Kerosene Range Sir: . . . Your March 2 article on Westinghouse's [Gwilym] Price was interesting. Betty Furness and her sales work intrigued me. One of the new items which causes her to act "as though she never heard of that old-fashioned knickknack she had plugged just the week before." is "a range which will preserve even week the newest bride from cooking disasters." I am getting married out here in June (bride also a missionary), but I'm afraid this newest item would be of little value . . . some of Betty's old, forgotten items would...
Hard Knocks. Gwilym (Welsh for William) Price has been shaped by hard work and ambition. The shaping began in the hard-scrabbling mine and mill town of Cannonsburg, Pa., where his father, Welsh-born John Llewellyn Price, worked as a roller in a tin mill when he wasn't striking for the old Amalgamated Association of Iron, Steel and Tin Workers. When the men were out, the cupboard was bare, and Bill Price early began piecing out the family income by running errands and clerking nights in a store. At 16, when his father died suddenly, Bill...
Demand Meter. Gwilym Price is one of his own best customers. His home has so many appliances that he has been forced to have a "demand meter" (made by Westinghouse) installed, and pay a premium for the extra current, because it is an added load during the utility company's peak period. The ten-room house, tucked away in ten acres of woodland just eight miles west of Pittsburgh, was built by the Prices 16 years ago. Price always arrives with a bulging briefcase, but his wife tries to keep him from opening it and usually succeeds...
...fish for dolphin off Florida (which they did last week). At home, the Prices and their three sons long had an unwritten rule that nobody would make outside dates on Sunday nights, when they all ate together in front of the fireplace. The sons are now grown, but Lawyer Gwilym Jr., 30, brings his wife and Gwilym III to continue the custom. Alfred Roberts, 26, is a physician, and the youngest son, Richard, 22, will finish Yale Law School next year. Price still talks wistfully of going back to the law, forming a firm with his two lawyer sons...