Word: gwynne
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Dates: during 1940-1949
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First-day buyers got a neatly laid-out paper, a weak line of comics, Columnists Billy Rose and Tom Stokes, Edith Gwynn on Hollywood, a sport column by the New York Herald Tribune's Red Smith-and no news to speak...
...Hollywood, Edith Gwynn's "Rambling Reporter" is called an orange-juice column. Its citrus-tart gossip, cinema news and gags are usually gulped at the breakfast table along with the columns of Hedda Hopper and Louella Parsons...
Until recently, the "Rambling Reporter," which keeps a house detective's eye on cinemactors and cinemactions, appeared only in a powerful trade sheet, the Hollywood Reporter (circ. 7,500). But last week Edith Gwynn's column was being syndicated. Seven newspapers had already signed it up: the St. Louis Post-Dispatch, the Boston Post, the Indianapolis Times, the Cincinnati Enquirer, the Philadelphia Inquirer, the New York Morning Telegraph and the Pottstown (Pa.) Mercury...
...Edith Gwynn, a short, beryllium-hard brunette, in her late 30s, writes with the brash confidence of a columnist who knows she can't be fired. Her job, which pays about $300 a week, is guaranteed by her divorce settlement with the Reporter's Publisher W. R. ("Billy") Wilkerson. Natty, collie-eyed Billy has had plenty of experience with divorce settlements (his present wife is No. 5), but he never made a better one. Edie Gwynn's scatterbrained manner, quick bursts of nervous laughter and lavishly indiscriminate endearments ("lambie pie, beautiful cookie") hide a razor-sharp nose...
...Yucatan or Honduras"). But Publisher Wilkerson, who once ran a speakeasy and later the Trocadero nightclub and is now part owner of L'Aiglon and LaRue, is a man of unshakable principle: never knock an advertiser unless he forgets to advertise. When Billy retracted an accurate Gwynn item in 1937 because it offended an advertiser, Edie quit. For 4½ years she went into semiretirement; she "threw hundreds of sensational parties," which usually found her at the piano-"a lethal weapon in my hands." In 1942, bursting with dammed-up gags and gossip, Edie went back to columning...