Word: gyms
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...facing its own branding challenge in selling young voters on an 81-year-old party leader, L.K. Advani, as its prime-ministerial candidate. In one now infamous image, Advani was photographed lifting dumbbells at a gym in Gandhinagar, his home constituency, as if to demonstrate his vigor. The party has set up a website and blog for Advani and is relying heavily on Internet and text-message advertising. "My young colleagues who have created this website told me that a political portal without a blog is like a letter without a signature," Advani wrote in his first post, noting that...
...Ernst & Young's employment tax division, says the mad rush "is reminiscent of what we saw during the downturn in 2001," with employees suddenly acting on perks they may have forgotten were on offer. Katarina, who lost her marketing job with a cosmetics firm in Frankfurt, joined a gym before her last day to secure a corporate discount, which saves her $40 a month. "I've been unemployed for the past month but my gym membership is still the rate of a working person's," she says...
...deeper into the high-calorie, high-fat wasteland that lies beyond mere french fries and Oreos. What's more, vicarious goal fulfillment plays out in subtler ways too. People who are mindful about staying active and working out often notice that on days when they've gone to the gym, they're more inclined to let themselves slip at night, eating desserts or other foods they'd normally pass...
...download of the album leaves you hankering for more, D.A. Wallach ’07 and Maxwell C. Drummey ’07 are now offering especially devoted (and moneyed) fans the opportunity to buy their companionship in the form of gym trips, slumber parties, and African safaris. More details after the jump...
...Endurance Package,” you can listen to them live while you hit the treadmill. The package—which includes weight-lifting, 2-on-2 basketball, and Gatorade and Clif bars with the band members—just might make the prospect of hitting the gym appealing...