Word: gypped
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Dates: during 1960-1969
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...Conference on Public Deception, attended by representatives of 47 civic, professional and business organizations. FTC Chairman Earl W. Kintner said the commission would go all out to open its voluminous files on "trickery in the marketplace" to public view. "In the blunt language of the street," he said, "the gyp seller depends on the sucker buyer and can't exist without...
From the remarks of the conference speakers, there are still many sucker buyers to make life easy and profitable for gyp sellers. The outstanding forms of pocketbook piracy are still 1) "bait-and-switch advertising," i.e., luring the customer into the store with a ridiculously underpriced item, then persuading him to change to an expensive one; 2) high, fictitious list prices that are tagged on merchandise to make a customer think he is getting a bargain by a "price...