Word: gypsum
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Dates: during 1950-1959
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...more bricks in less time. Edwin Booz's instinct was to concentrate on the big questions involving basic company strategy, new products, sales ideas. His first big break came in 1925, when Sewell Avery hired his firm, then in a one-room back office, to help streamline U.S. Gypsum. This led to a larger commission from Avery on how to reorganize Montgomery Ward during the Depression. In 1935, the firm's marketing-research side was strengthened by adding Partner Carl Hamilton...
...home starts, now a near record 1.300,000 a year. Overall construction is moving 12% ahead of last year, at an annual rate of $55 billion; builders expect it to rise to at least $57 billion in 1960. Says Chairman Melvin H. Baker of Buffalo's National Gypsum Co. (1958 sales: $163 million): "Seldom if ever has an industry looked forward to such bright prospects as does the construction industry. Despite all the talk of overcapacity, the U.S. today is actually greatly underequipped to meet the long-range challenges of more people, better living standards and new production techniques...
...Government-aided surveys turned up fabulous deposits of iron ore in Newfoundland's mainland territory of Labrador; one is now being mined, the other is scheduled to go into production in the 1960s. In Newfoundland and Labrador, surveyors uncovered promising finds of copper, lead and zinc, asbestos, fluorspar, gypsum and uranium. Perhaps even more significant was the exploration of sites on Labrador's Hamilton River that could develop as much hydroelectric power as Grand Coulee and Hoover Dam combined. Next step: to develop a market for this untapped storehouse of kilowatts...
...National Gypsum...
...Gypsum...