Word: gypsum
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Dates: during 1960-1969
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...that seems a strange place for a major corporation to risk some of its reputation and $1,250,000 of its cash in an effort to provide good housing, it is. Yet U.S. Gypsum Co., the world's largest manufacturer of building materials (1965 sales: $304 million), is taking the gamble...
...confidence, perhaps, is justified. For if the New Boston has learned anything, it is not to rely on the past which has left it so out of touch with the present. It has accepted automation, for instance. (Boston's four largest import commodities, petroleum products, sugar, gypsum, and salt are now completely handled by automated machinery. The New Boston, in addition, has begun to learn from other cities. Old South Station and the New Haven yards are to be torn down to make way for a Trade and Transportation Center which features accommodations and showrooms for visiting businessmen, very similar...
...Aluminum is busy putting up new plants in West Berlin, Turkey and Japan. Kaiser Steel has just closed the largest trade deal in Australia's history: with a local partner, it will sell $600 million worth of iron ore to Japan over the next 15 years. Kaiser Cement & Gypsum this month opened a mill in Florida, and later this year will start up another in New Jersey, thus invading the eastern U.S. market...
MELVIN H. BAKER personally sold $1,000,000 worth of stock to set up National Gypsum Co. 39 years ago in a ramshackle Buffalo building. At 78, Baker is still going strong-and so is Gypsum, whose $250 million sales in 1963 make it a giant in the building-products industry. Baker can be harshly protective toward his creation: he once abolished a whole department for socializing on the job. But the Tennessee-born onetime beaverboard salesman softens over children, spends Sundays entertaining his six grandchildren at his Buffalo penthouse. He also has solid business reasons for liking kids: more...
...galvanized pipe for plumbing when along came cheaper plastic piping. Steel has joined battle with wood over the load-bearing structural parts of the home. Wood and aluminum are wrestling for the right to be in window frames; steel and aluminum are fighting over outside door frames and sills. Gypsum board for interior walls has proved cheaper and faster to install than wet plaster, but it now has challengers in plywood finished by a photo process to look like expensive paneling and Masonite precoated with wallpaper or imitation wood grain...