Word: gypsum
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Dates: during 1960-1969
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Logical Mergers. Companies that supply goods and services to the construction industry regard real estate as a logical diversification. U.S. Plywood-Champion Papers runs 35 residential developments in eight states. National Gypsum last month agreed to acquire Florida's Behring Properties Inc., which is building thousands of homes near St. Petersburg and Fort Lauderdale. From its original base in timber, Boise Cascade expanded into both land development and construction by picking up five companies in three years. Now the Idaho-based company aims to become a truly nationwide builder of homes, so far an almost unheard of goal...
...market. Urban Systems Development Corp., a newly formed subsidiary of Westinghouse Electric, is building a project of 100 town houses in Montgomery County, Md. Crane Co. is building whole bathrooms, and Borg-Warner has devised a bathroom-kitch-en module for use in slum rehabilitation. Both United States Gypsum and National Gypsum Co. have experimented with rehabilitation, and U.S.G. branched out earlier this year by investing $1,000,000 in a Memphis firm that aims to build large projects of low-cost new homes...
From Home to Office. Working with such blue-chip clients as Alcoa, Dow Chemical, U.S. Steel and U.S. Gypsum, Tishman researchers have devised such cost savers as movable wall panels for faster changes in floor plans, noise-stifling floor-assembly systems, prefabrication techniques for kitchen-bathroom cores used in slum rehabilitation. Having built $630 million worth of structures across the U.S.-everything from a Philadelphia industrial park to Los Angeles' Sheraton Wilshire Motor Inn-the company also has accumulated a salable store of insight into construction intricacies. For a consulting fee equal to 1% of the total cost, says...
Other sources also seem promising. Increasing amounts of sulfur are being reclaimed from "sour" natural-gas pools in Canada and in France. Elcor Chemical Corp. of Midland, Texas, has hopes of gleaning sulfur from gypsum. And the U.S. Bureau of Mines, Monsanto Co. and others are hard at work to find ways of turning the old fire-and-brimstone villain into a new hero. Those pollutants that belch forth from factory smokestacks can, they insist, be scrubbed to yield a surprising amount of salable sulfur...
...industrial giants seeking new fields to conquer in the '60s have been tempted by the backward and fragmented housing industry. Most of them -including Alcoa, Union Carbide, Humble Oil, Reynolds Metals and General Electric-have found the resulting problems formidable and the profits elusive. Among others, National Gypsum, Certainteed and Sunset International Petroleum have retreated with bruises from construction ventures. But not ebullient Boise Cascade Corp., the Idaho-based paper, timber and building products maker. Having spread successfully into prefabricated homes and conventional housebuilding, the company last week moved into the land-development business as well...