Word: gypsum
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Plaster Paneling. Fondly eying the amateur home fixers, U.S. Gypsum Co. showed off its new sheetrock gypsum wallboard, which it hopes will replace plywood for many uses. The board is fire-resistant, sound-dampening, and can be easily glued to old plaster walls or any other smooth surface. Panels are 16 in. wide and 8 to 10 ft. long, come in plain, knotty pine and striated finishes, and they can easily be cut with a penknife. Price...
...Boston Geological Society join to present Dr. F. H. Stewart of the University of Durham at 8 p.m. in the Lecture Room of the Geological Museum. Dr. Stewart will speak on "British Permian Evaporites and the Gypsum Anhydrite Problem...
Coulter borrowed $250,000 for new equipment, hustled business from such big shippers as Quaker Oats, U.S. Gypsum and Armour, reopened 20 freight offices across the country, and started informing shippers by postcard on every movement of their freight. He raised wages to standard rates, set up a management-labor suggestion committee, spruced up cabooses with new coats of paint, good toilet facilities, even outlets for electric razors...
...products. Most recent: rock wool "blankets" for home insulation and a simple roll-on method of refinishing old walls with colored plaster. This year, after spending $41 million on new plants in the postwar years, Baker expects his sales to reach a record $90 million (almost half of U.S. Gypsum), although taxes will trim his net from 1950's $9,200,000 to about $6,600,000. Despite rearmament's curbs on building, he expects his sales to keep rising...
...After lumber, gypsum is the single most important U.S. building material. It is used for plaster, lath, walls, ceilings, insulation...