Word: gypsum
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Tall, handsome, faultlessly dressed, President Avery, who is also head of U. S. Gypsum Co. (building materials), then declared the meeting open for general heckling. "There has been violent appraisal of my own personal value in my position here. In this little proxy contention we are now going through there has been great objection to my part-time job. Therefore, I invite the freest expression and condemnation. No questions need be set aside as embarrassing...
...MacDonald: Did U. S. Gypsum supply all the materials...
...Zook's attack enlarged in cartoons on the idea that Mr. Avery's Gypsum was dumping building materials on Ward. In one cartoon never mailed, Mr. Avery explained, "there were three central figures: a cow, a milk pail and myself. The cow represented Montgomery Ward, the pail U. S. Gypsum, and I was put in the nattering position of doing something about which I know nothing...
...Gypsum...
...compared to $211,000,000 for 13 months ended a year earlier. Significant, however, was the fact that the company's deficit fell from $9,737,000 to $5,687,000. Credit for this goes to Sewell Lee Avery, able head of U. S. Gypsum, who a year ago, nominated by J. P. Morgan & Co., was made president of Montgomery Ward. He promptly scrapped retail stores, deadwood personnel, obsolete merchandise, last summer put out a catalog divided into departments like a department store (with prices cut 18% to 25%) and displaying merchandise with style...