Word: gypsum
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...that seems a strange place for a major corporation to risk some of its reputation and $1,250,000 of its cash in an effort to provide good housing, it is. Yet U.S. Gypsum Co., the world's largest manufacturer of building materials (1965 sales: $304 million), is taking the gamble...
...lived there before. Workmen are giving the same treatment to another six-story shambles next door, and four more tenements in the block are in line for similar rescue. Rents, of course, have risen. The rent-controlled apartments once brought $20 to $40 a month. After renovation, U.S. Gypsum collects $65 a month for efficiency apartments, $78 for one-bedroom and $85 for two-bedroom units...
...neighborhood, but most of the tenants somehow scrape up the cash. They also take pride in keeping their new oasis tidy: the eight cans a day of "airmail"-garbage hurled out the window-have now shrunk to only one. To earn rapport with tenants accustomed to being disregarded, U.S. Gypsum assigned Salesman Warren Obey as fulltime project manager. "When Warren came here," says longtime tenant Zion R. Paige, "he had three strikes against him. He was white, he was with a big company, and he was telling a story. Everybody around here has heard a story. This neighborhood has been...
...confidence, perhaps, is justified. For if the New Boston has learned anything, it is not to rely on the past which has left it so out of touch with the present. It has accepted automation, for instance. (Boston's four largest import commodities, petroleum products, sugar, gypsum, and salt are now completely handled by automated machinery. The New Boston, in addition, has begun to learn from other cities. Old South Station and the New Haven yards are to be torn down to make way for a Trade and Transportation Center which features accommodations and showrooms for visiting businessmen, very similar...
...Aluminum is busy putting up new plants in West Berlin, Turkey and Japan. Kaiser Steel has just closed the largest trade deal in Australia's history: with a local partner, it will sell $600 million worth of iron ore to Japan over the next 15 years. Kaiser Cement & Gypsum this month opened a mill in Florida, and later this year will start up another in New Jersey, thus invading the eastern U.S. market...