Word: gypsum
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MELVIN H. BAKER personally sold $1,000,000 worth of stock to set up National Gypsum Co. 39 years ago in a ramshackle Buffalo building. At 78, Baker is still going strong-and so is Gypsum, whose $250 million sales in 1963 make it a giant in the building-products industry. Baker can be harshly protective toward his creation: he once abolished a whole department for socializing on the job. But the Tennessee-born onetime beaverboard salesman softens over children, spends Sundays entertaining his six grandchildren at his Buffalo penthouse. He also has solid business reasons for liking kids: more...
...galvanized pipe for plumbing when along came cheaper plastic piping. Steel has joined battle with wood over the load-bearing structural parts of the home. Wood and aluminum are wrestling for the right to be in window frames; steel and aluminum are fighting over outside door frames and sills. Gypsum board for interior walls has proved cheaper and faster to install than wet plaster, but it now has challengers in plywood finished by a photo process to look like expensive paneling and Masonite precoated with wallpaper or imitation wood grain...
Gains were general in industries ranging from brewing, cosmetics and food processing to lumber, gypsum and aerospace. Standard Brands' earnings rose from $4.6 million to $5.1 million and Procter & Gamble's from $333 million to $35.1 million. In the long-sputtering transportation business, a 3% fare rise helped lift the profits of United...
...thick, lozenge-shaped glazed brick literally on thin air, forming arches between the steel ribs of the umbrellas just curved enough to hold up. One boy would build this ceramic webbing, a second boy stayed below and tossed wet bricks up, while a third constantly mixed the quick-setting gypsum mortar that held the flying Persian carpet of brick firmly in place. The holes between the bricks were chinked with more gypsum from below and with concrete poured over the top to form the weather surface...
...Celotex's troubles are largely the result of stodgy management -and Walter is anything but stodgy. With sales of skeleton shell houses (which the buyer finishes) slipping because of fierce price competition,Walter recently branched out into semifinished houses-which will provide a readymade market for Celotex insulation, gypsum board and roofing...