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...joking!" hoo-ha'd Elizabeth Taylor, 34. Funny thing, but Singer Eddie Fisher, 38, was serious. On grounds of "extreme cruelty," he asked Los Angeles Superior Court to give him a divorce from Liz more than two years after she married Richard Burton. Eddie doesn't think Liz ever got a valid divorce, since he was not represented at the 1964 proceedings in Mexico. And to make the joke seem even bigger, he requested the court "to determine the nature and extent of the community property of the plaintiff and the defendant and that the same be divided...

Author: /time Magazine | Title: People: Nov. 25, 1966 | 11/25/1966 | See Source »

...Coke's $864 million-a-year sales comes from its 800 bottling plants abroad, and it still holds the largest share of the foreign market for U.S. soft drinks. Every day, from Australia to the Apennines, 85 million customers call for a Coke, referring to it as Ha-Ha in Ethiopia's Amharic language or Ko-Kou Ko-Lo, which in Mandarin Chinese also trans lates into "palatable and enjoyable." Coke is being pressed, though not very hard, by Pepsi-Cola, which since 1960 has doubled its foreign sales. The Coke-Pepsi battle, with its advertising campaigns, developed...

Author: /time Magazine | Title: Marketing: Harder Sell for Soft Drinks | 11/4/1966 | See Source »

Viet Nam, the ads make clear, is no Bali Ha'i. They emphasize that the job involves "long hours, difficult and possibly hazardous working conditions; minimum assignment: 18 months without dependents." Nonetheless, more than 25,000 Americans have volunteered in the past year to join an expanding U.S. team of civilians in South Viet Nam to push forward a peaceful social revolution amid the ravages...

Author: /time Magazine | Title: Foreign Aid: Revolutionaries Wanted | 10/21/1966 | See Source »

...swamplands, watched A-4 Skyhawks being catapulted off the deck of the carrier Oriskany, paid brief visits to Danang, Cu Chi and the rapidly building military port of Cam Ranh Bay. But the highlight of his trip was the 3rd Marine Division's forward command post at Dong Ha, where he got an on-the-spot briefing of the northern battle lines. Included in the briefing: a helicopter flight over enemy positions...

Author: /time Magazine | Title: South Viet Nam: Waiting for the Bugles | 10/21/1966 | See Source »

...including the newly formed 341st, are believed to be group ing along the DMZ to join the 324B when the rains come. To meet the pos sibility of a major offensive, the Ma rines have moved five battalions up to the border, transformed a remote out post at Dong Ha into a major base, complete with airstrip and facilities...

Author: /time Magazine | Title: South Viet Nam: Buildup on the Border | 9/30/1966 | See Source »

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