Word: haagen
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Dates: during 1980-1989
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...more than 1,000 (although that is still below the pre-World War II total of 1,500). The upswing is more than fashionable nostalgia. "This is not a fad," says Jeff Friedman, president of Manhattan's Neon City, which has such clients as Bloomingdale's and Haagen-Dazs ice cream parlors. "It's becoming a necessity for business, especially storefronts." Most workshops cannot keep up with orders, and not only because their business is growing. The problem: finding enough skilled craftsmen. Neon cannot be mass-produced; each piece of tubing must be heated and then bent by hand. There...
...cream lovers: What is the difference between Pralines 'N Cream and Pralines & Cream? Answer: Pralines 'N Cream is a registered trademark of Baskin-Robbins, the flourishing Glendale, Calif., company (1984 sales: $152 million) that has franchised 3,143 ice cream shops worldwide. Pralines & Cream is a flavor sold by Haagen-Dazs, the successful (1984 sales: $100 million) ice cream subsidiary of Pillsbury. The similarity of the two brand names has spurred Baskin-Robbins to sue Haagen Dazs for trademark infringement. A Dallas federal court is considering the case, not without some amusement. Says a court clerk: "It's embarrassing...
...sides are serious. Baskin-Robbins says that it sold 3 million gallons of Pralines 'N Cream in the U.S. last year, making it the company's No. 1 flavor. Haagen Dazs says it will "vigorously defend the lawsuit" and "aggressively pursue cancellation" of the trademark. Haagen Dazs contends that pralines and cream is a generic name that should be available to all companies, just like chocolate chip and butter pecan...
...from this, and that is unrealistic," says Dr. Edward Ahrens, a leading cholesterol researcher at Rockefeller University. But Steinberg argues that the diet can do no harm and hardly poses a hardship: "There is no reason a person can't follow it and still have a sundae at Haagen-Dazs every Saturday...
...custard shops and specialty stores almost all the way across the country. Strangely, it has not caught on yet in Southern California, normally a hotbed of food fads. But Tofutti is moving smoothly at chic Neiman-Marcus in Dallas and at Bloomingdale's in New York City. Haagen-Dazs, the designer-ice cream folks, will begin nationwide distribution to retailers later this month. On Wall Street, stock in Mintz's Tofu Time, Inc., which went public in December, has tripled in value and split...