Word: haberkern
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...give Buck Duke hell." Doubtful Dromedary. Though cigarettes were still considered effeminate and had less than 10% of the market, Reynolds decided to bring out Camels in 1913 in a package decorated with a very sick-looking animal. Recalls former Director R. C. Haberkern: "He was atrocious. He had pointed ears, his head was bad, his feet looked like sweet potatoes." The problem was not solved until the Barnum & Bailey circus came to Winston-Salem, and the Camel people got a look at their first dromedary, Old Joe. Old Joe was promptly photographed, drawn for the package. (When Reynolds tried...
...Chicago a convention of the Na tional Association of Purchasing Agents studied signs of a different color. Said Roy Haberkern, vice president of R. J. Reynolds Tobacco Co.: "We are told that within six months after the mills get into full operation steel backlogs will be wiped out and a highly competitive market will develop...
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